The 7-Figure Store Audit: 50-Point Conversion Checklist

You're driving traffic and it's not converting. Before you spend another dollar on ads, run this audit. 50 specific, checkable points across your entire funnel, the exact things 7-figure stores get right and struggling stores get wrong.

Work through it on your phone (where most of your traffic is), mark each point Pass / Fail / Fix, and you'll walk away with a prioritized fix list. Most stores fail 12 to 20 of these, and each one is conversion you're leaving on the table. Covers homepage clarity, product pages, cart and checkout, trust and social proof, and mobile speed and tracking. Fix the critical checkout and speed leaks first; a store losing buyers at checkout doesn't need more traffic, it needs to stop the bleed.

This checklist finds the leaks. If you're ready to run your whole brand like an operator, not just patch one page, The DTC Operating System gives you the full house: 50 SOPs, 25 automation workflows, supplier scripts, the ad swipe vault, and the complete P&L model.