How to launch an affiliate program for a digital product?
Launch your affiliate program by setting a commission rate (20 to 40% is standard for digital products), generating unique referral links for each affiliate, and tracking conversions through your platform or a tool like Rewardful. Recruit affiliates from your existing buyers first; they already trust the product and can speak from experience. Automate payouts with Stripe Connect so affiliates get paid on delivery. Keep terms simple: one link, one rate, one payout schedule.
Evidence and detail
- Affiliates sourced from your existing buyer list convert at 3 to 5x the rate of cold influencer outreach.
- A 30% commission on a $97 digital product typically costs less per acquisition than Facebook or Google ads.
- Automated instant payouts reduce affiliate churn; creators abandon programs that make them wait 30 to 60 days to get paid.
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