Shopify Store Launch Checklist: 127-Point Complete Audit System

90% of new Shopify stores leave money on the table from day one — not because of bad products, but because of fixable setup mistakes. This 127-point checklist audits every layer of your store before launch so you convert more of the traffic you're paying for.

What's Included

• Store foundation checklist (domain, SSL, policies, legal pages)
• Homepage optimization (22 conversion-critical elements with examples)
• Product page audit (18-point checklist with scoring rubric)
• Checkout flow review (12 friction points that kill conversions)
• Mobile experience checklist (critical since 70%+ of traffic is mobile)
• SEO basics checklist (meta tags, image alt text, page speed items)
• Email & retention setup (abandoned cart, welcome flow, post-purchase)
• Analytics & tracking checklist (GA4, Meta Pixel, Shopify analytics)
• App stack recommendations (free and paid tools for each function)

Who It's For

Shopify store owners launching their first store or auditing an existing one, and ecommerce freelancers who want a systematic process for client store reviews.

Key Benefits

• Catch conversion killers before spending on ads
• Structured audit takes under 2 hours vs. guessing what's broken
• Comes with scoring system so you know what to prioritize
• Applicable to any Shopify theme or niche
• Updated for Shopify's 2026 checkout and policy changes

Use this once and save yourself weeks of troubleshooting why your ads aren't converting.